Building AEORISE: How One Founder Took on AI Misrepresentation

He Asked ChatGPT About His Startup. It Didn't Know Him. So He Built AEORISE.

When Gabriel Nimrod asked ChatGPT about his startup, he expected at least a mention. Instead, it gave him... nothing.

No name. No context. Just a generic answer that had nothing to do with the thing he’d poured his life into.

“The AI wasn’t just unaware of my brand—it was confidently wrong,” says Nimrod.

That wasn’t just a tech hiccup. That was the moment AEORISE was born.

From Frustration to Framework

Nimrod’s startup didn’t even have a name. But something had shifted in the digital landscape—and he saw it before most did.

Search engines were evolving into answer engines. Platforms like ChatGPT, Claude, and voice assistants were no longer just pointing users to websites—they were telling stories about people, products, and brands. The problem? Those stories were often... wildly off.

“Your brand’s story isn’t just what you write on your website anymore,” Nimrod explains.
“It’s what AI thinks about you. And if you’re not actively shaping that, someone—or something—else is.”

Realizing the urgency, he coined a new term: AEO—Answer Engine Optimization. Unlike SEO, which chases clicks and rankings, AEO focuses on accuracy and context within AI-generated answers.

“This isn’t SEO 2.0,” he says. “This is a totally new game with new rules. You’re not optimizing for clicks—you’re optimizing for understanding.”

Building AEORISE: The One-Man Startup with a Mission

Forget big launch parties and startup incubators. AEORISE began in a quiet apartment with one determined founder, a laptop, and an unhealthy amount of coffee.

“I didn’t have a team. No engineers. No designers. Just me, lots of sticky notes, and a belief that this needed to exist,” Nimrod recalls.

Over the course of a few intense months, he designed, coded, tested, and launched the platform completely solo. No investors. No press. Just purpose.

“We weren’t trying to manipulate AI,” he says. “We were trying to educate it. It’s like onboarding a really smart but extremely literal intern.”

AEORISE works by analyzing a brand’s tone, values, product language, and online footprint—then translating all of that into structured, AI-readable language. In short, it teaches machines how to talk about you, the way you would.

“The AI isn’t sentient—but it is influential,” Nimrod explains.
“And I needed to become fluent in its language before it misrepresented us—or worse, ignored us.”

What emerged wasn’t just a tool—it was a movement. AEORISE is now helping brands large and small reclaim control of how they're described by AI.

Who Is AEORISE For? Anyone With a Story Worth Getting Right

AEORISE isn’t just for tech startups or e-commerce giants—it’s for anyone whose reputation lives online.

“This isn’t just for companies,” Nimrod says. “It’s for anyone who cares how they’re represented in the age of AI.”

For startups, it ensures your message is crystal clear from day one.
For big brands, it makes sure every product, service, and vertical is described accurately—by AI, voice assistants, chatbots, and whatever comes next.
For influencers and creatives, it keeps your public persona consistent and aligned with your real values.
And yes, even for politicians and public figures, AEORISE can help keep the message tight, focused, and hard to misinterpret.

“The future of communication runs through machines,” Nimrod says.
“If you don’t shape your story, the AI will do it for you. And it probably won’t ask permission.”

AEORISE acts as digital armor in an AI-driven world. It doesn’t just get your name right—it gets your story right.

Adoption and Pushback

Like any new technology, AEORISE met its share of skepticism. Marketers rooted in SEO frameworks weren’t quick to pivot. Some didn’t see the urgency. Others didn’t fully grasp the implications.

But Nimrod didn’t waver.

“Some assumed we were trying to outsmart the AI,” he says.“But we were really just teaching it how to understand us better.”

With time, brands started seeing the benefits. Not just in AI accuracy, but in overall consistency of messaging across voice assistants, chatbots, and search snippets. Companies who had once dismissed AEORISE were now scheduling demos.

“We’re not fixing Google rankings. We’re fixing first impressions in a machine-readable world.”

The Future of Brand in an AI World

Looking ahead, Nimrod believes every brand will need a machine-readable identity—a kind of AI-native public relations strategy. And he’s confident AEORISE is leading that charge.

His advice for startups? Don’t wait until your brand is misunderstood. Prepare now.

“Your story isn’t just for humans anymore. It’s for machines that summarize you in two seconds. Make that summary count.”

As AI continues to dominate how people get information—from search queries to voice commands—AEORISE’s mission only grows more vital. What started as a frustrated conversation with ChatGPT is now a movement.

And Gabriel Nimrod, the man who dared to correct the machine, is at the helm.

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